Owned, earned and paid media are critical for your marketing strategy. Separately, each form of media is strong, but together, they create a digital marketing trifecta that will revolutionize your lead generation efforts.

While the combination of all three forms of media is crucial, it is also important to know the differences between owned, earned and paid media.

The Difference Between Owned, Earned and Paid Media

Owned Media

Owned media is simply any media you own. Your website, blog, and social media channels are common examples of owned media. You have full control on your content. You can publish, edit, and delete content as needed. Owned media directly represents your brand. It is important to keep content valuable and educational on your owned media.

Earned Media

Earned media is essentially “word of mouth.” It is usually the result of good SEO, great content, and exceptional customer service. It can be mentions, shares, press releases, positive reviews, likes, and more. Have you ever posted something on social media and had a lot of shares, likes, or mentions? That’s earned media. Your readers valued your content, so they shared it with friends, family, co-workers, and anyone else that may get value from your content.

Paid Media

Paid media is what your pay for. Literally. Paid media helps generate more earned media and drive traffic to owned media. Social media has made it easy to promote content and earn more exposure. Facebook AdsTwitter Ads, and LinkedIn Ads are some of the most common forms for paid media. Some companies even pay influencers to tweet or share links to products or websites. Celebrities make millions of dollars every year promoting products on their personal social media accounts. Kim Kardashian recently promoted Sugar Bear Hair on an instagram post, which currently has over 15 million views! Many companies utilize GoogleAds for retargeting, Pay Per Click, and display ads to target the right customer base.

How does your company utilize paid, earned, and owned media? Comment below!