Email marketing is by far the best method of staying in touch with your customer base. We’ll even go so far as to claim that email is king. It’s targeted. It’s personal. It leads to high audience engagement and allows for direct offers.
Social media is coming into its own as a platform for content marketing. Once the domain of teenagers and people with too much time on their hands, social media has gained ground with savvy organizations as a viable marketing conduit. And for good reason.
Your website is most likely the first place customers will go to gain information about your organization and its services. So it’s crucial that your website content is well crafted, pertinent, and compelling.
To get the relationship going, we’ll meet with you in person, listen to you talk about your philosophies, your culture, and your goals — in your lingo. And we want you to meet us, so we can talk things through, exchange ideas, brainstorm. We’ll walk out of this meeting with a good understanding of your business and your content marketing objectives.
Based on these details, we’ll then develop a strategic plan. Our many years of experience give us the acumen and insight in this shape-shifting world of content marketing.
With a strategy in place, we’ll begin to craft creative pieces that reflect your organization’s unique voice and vision. And you’ll be involved in this process, too, giving feedback and approval at different steps along the way.
Each month, you’ll be in consistent content with your audience via our delivery platforms. Your readers will come to view you as a reliable source of engaging, pertinent content they can count on.
Our metrics analysis tracks the results of your content marketing engagement. We’ll measure both email and social media responses on different levels to provide you with data you can use.